The Indian Wedding Industry
According to the latest figures, the Indian wedding industry is valued at a whopping Rs. 1,250 Billion, and it is expected to grow faster every year. When the stakes are so high, the sector is bound to have a lot of competition among all the vendors that combine to create these dream marriages.
With more and more people willing to spend for their children's wedding, it is important for event planners, designers, caterers, banquet halls, stylists and even decorators to tap these audiences as soon as possible so that they are able to get as much of a piece of a pie as possible.
The best way to promote your business at any level is by being at the right place at the right time.
The Online Matrimonial Industry
On the other hand, the online match-making industry in India has also turned into one of the most profitable propositions available. Not only is it one of the fastest growing dot com segments in the country, it has also been fortunate to have received quick popularity and acceptability among Indians around the world.
Having taken that into consideration, the obvious next step is for businesses in the wedding industry to collaborate with online matrimonial websites to offer to their audiences a range of enhanced product and services which will enhance facilitate effective planning and execution of an elaborate Indian ceremony.
The benefits of Promoting your Business on matrimonial websites:
1. Target Audience:
It is evident that as a business or a brand in this sector your target audience will overlap with that of these online portals. Collaborating with these websites not only gives you opportunities of exposure to potential brides, grooms and parents who will consider your services when the time comes, but you will be pushing your communications to them well in advance at a time where they have only just begun considering the idea of marriage.
Brand recall is extremely important to boost business, and getting innovative over the placement of your marketing communications can prove to be very beneficial for your business.
2. Heightened Reach:
With thousands of young Indian boys and girls from around the world registering and logging onto these portals, vendors can leverage these high numbers to reach out to a range of people of marriageable age to promote their services. For example, stylists residing in India can now easily engage with a bride-to-be from the United States who wishes to marry in India by smartly placing an advertisement on a website she is registered with. In addition to this, many online profiles are also accessed by the parents, the people who are going to have a final say in many event planning related decisions. There is no better way to reach out to them than by advertising on a match-making portal.
3. Cost – Effective
Marketing yourself on the internet is generally a lot cheaper than other mediums such as television and print advertising. On top of that, internet marketing allows you to execute more targeted strategies which tend to be more effective than conventional mass communication plans. By promoting your services on a matrimonial website you will be designing communications specifically which appeal to the audiences of these portals. This leads to higher generation of leads and conversion rates.
One cannot ignore the benefits to a brand that come with integrating with these portals. Promote yourself innovatively by collaborating with them for banners, links and even blog articles and you will be able to see the boost in business almost immediately.